Curly-hair specialists Mizani have announced that soul queen Beverley Knight is their new celebrity ambassador. The British singer will now represent the professional haircare range in all key salon and press marketing materials to showcase how Mizani products and treatments can help women with curly hair textures to achieve beautiful, healthy-looking hair.
One of the UK's most celebrated soul artists, Beverley has sold over a million albums, been awarded with an MBE for her charity work and boasts a legion of famous fans including Prince and David Bowie. She is currently wowing audiences in the West End with a starring role in the musical version of The Bodyguard and will releasing a new album in 2015.
A series of stunning images has been created by HJ's Afro Hairdresser of the Year, Charlotte Mensah, and will now be used in both consumer and trade media, as well as to create inspiring salon promo material. Beverley says: "It feels wonderful to be the Mizani ambassador. The brand exemplifies everything that I'm about; freedom, movement and sleekness. The Mizani woman is a strong woman; she knows her own mind. She knows where she is going. She is quite typically a powerful woman but not overpowering. She is confident, she is fun, she holds herself beautifully; she’s regal, positive – and that’s what I feel I am. Which is why the partnership with Mizani is a perfect fit."
See Beverley in action on the shoot in the exclusive video below: