Braids are Back for SS24

Published 22nd Sep 2023 by Josie Jackson

As part of SS24 London Fashion Week, Johanna Cree-Brown and the Trevor Sorbie team, for L’Oréal Professionnel, recently stepped backstage to style the hair at the Mithridate show, which took place in the gardens of St John's Church near Waterloo.

Mithridate celebrates bespoke craftsmanship combined with artisanal techniques. The theme of the collection was inspired by the search for inner peace and well being, and the powerful properties of natural herbs and plants as medicinal cures, inspired by traditional Chinese Medicine and the key twenty four healing herbs.

Fabrics were dyed using natural herbs and South Asian bean dye technique, ranging from radiant yellow, soothing cyan, salt pink and soft jade, along with laser cutting in organic and remedial fabrics such as silk, cotton and linen. The collection plays with flowing textiles, depth of light and layering to emboby healing energy. A quick glance at the photo gallery from the show, to the right, and you'll see an abundance of braids, ready to take centre stage in SS24.

The Look:

The hair was swept back into a high ponytails and the lengths were plaited into long exaggerated Chinese inspired plaits with accessories in the same tones as the fabrics and jewellery interspersed thoughout.

The How-to: 

  • Apply Tecni.Art pli to the roots, brush through and blow-dry back off the face.
  • Brush the hair up into a high ponytail and secure with elastic.
  • Divide the lengths into three sections and plait the ponytail.
  • Spray with Infinium for a smooth finish and use a little Liss Control smoothing cream to tame any flyaways in the plait.

The Kit List: 

  • L’Oréal Professionnel Tecni.Art Pli
  • L’Oréal Professionnel Infinium Spray
  • L’Oréal Professionnel Tecni.Art Liss Control
Josie Jackson

Josie Jackson

Published 22nd Sep 2023

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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