London fashion week autumn/winter 2013: whistles

James Pecis created cool undertstated hair for the Whistles Autumn/Winter 2013 show at London Fashion Week.

Show: Whistles

Stylist: James Pecis for Goldwell 

The inspiration: Healthy, expensive, cool, understated, minimal, believable hair.

The look: Side parted with natural-looking wavy texture.

Get the look: Hair was prepped with Goldwell StyleSign Power Whip then blow-dried smoothly away from a deep side parting using a Mason Pearson brush, sweeping hair over the forehead slightly and tucking behind the ear on the opposite side.

Once dry, a hint of movement was added with a large tong using StyleSign Big Finish Hairspray to set in place slightly. Hair was tweaked by hand to add a hint of texture through the ends.

Key product: Goldwell StyleSign Power Whip, Big Finish Hairspray

The gossip: The show took place in the glam Dover Street Art's Club members' bar - Portia Freeman took front row.