London collections: men - ymc
Published
25th Jun 2012
by rachael

The TONI&GUY team created organic and effortlessly cool hair for the YMC Men's show at the Spring/Summer 2013 London Collections.
Show: YMC
Stylist: Jody Taylor and the TONI&GUY Session Team

Inspiration: A reaction against over-styling: hair is organic and effortlessly cool.
The collection: A melting pot of influences: from vintage kimono prints, 1960's surf culture and 1980s's casuals. Relaxed, unstructuredsilhouettes in printed silks and coated linens are teamed with tropical florals and leopard print for a carefree holiday style.

The look: "Overthrowing opulence"
Get the look: Wash hair with label.m Gentle Cleansing Shampoo and labe.l Daily Shine Conditioner.
Apply label.m Souffle to wet hair. If hair is wavy leave to dry naturally, if naturally straight dry with a hairdryer and diffuser on a medium heat.
Spray hair with label.m Sea Salt Spray and diffuse dry with fingers to encourage movement and texture.
Key products: label.m Gentle Cleansing Shampoo, Daily Shine Conditioner, Souffle, Sea Salt Spray.