Kao Salon Division Announces Global Creative Awards 2024

Published 26th Jan 2024 by Josie Jackson

Kao Salon Division is thrilled to announce that the entry phase for the 2024 Global Creative Awards will run from 15 May to 31 May, 2024. The Awards will take place fully virtual this year, enabling even more professionals from around the world to showcase their talent. All Kao Salon Division customers that use Goldwell, KERASILK, KMS and Oribe are welcome to participate in the internationally recognised competition.

Kao Salon Division 2024 Global Creative Awards: Celebrating and Enabling Global Talent

The Global Creative Awards is a creative platform for existing and emerging talents – a unique opportunity for hundreds of stylists to explore their boundless creativity, without limits. With the competition being virtual this year, it will see even more competitors, more global representation, and more creativity than ever.

“At Kao Salon Division, we believe in celebrating and elevating the incredible talent within our professional stylist community," says Dominic Pratt, President, Global at Kao Salon Division."The Global Creative Awards serve as the ultimate platform for our stylists to showcase their boundless creativity and unparalleled skills. This prestigious competition not only recognises their artistic achievements, but also fosters a global community that thrives on innovation and excellence. We are immensely proud to provide this unparalleled opportunity for our stylists to shine on the world stage, inspiring and setting new standards within the beauty industry.”

Having been part of the Kao Salon Global Experience over the last few years, the 2024 Global Creative Awards will take place without the live competition. After a very successful event in Chicago in September 2023, Kao Salon Division took the decision to pause the live event in 2024 to reflect the ongoing changes in the hairdressing industry, relaunching the Global Experience in 2025 with a live program designed for a new generation of salon professionals – transforming into a new, modern and sustainable experience.

Kao Salon Division 2024 Global Creative Awards: A Photo-only Competition

In the 2024 Global Creative Awards, stylists will compete in two photo-only competitions: The Technical Awards (three different categories) and the Editorial Awards (two different categories). The categories and this year’s associated challenges are as follows...

Technical Awards

New Talent Colorist of the Year
Challenge: Show the world that age is not a prerequisite for creative excellence. This category is designed for stylists with less than five years of experience to display their talent and technical ability.

Creative Colorist of the Year
Challenge: The ultimate colour competition where stylists with passion and drive can bring their vision to life in the stunning world of colour.

Creative Haircutter of the Year
Challenge: This category is open to all passionate haircutters to show the world that their work is a cut above with this precision cutting competition. 

The participants of the technical categories will first compete at the national level in their respective countries, then the Gold winners will move on to the international competition.

Editorial Awards

Men‘s Hairstylist of the Year
Challenge: Show expertise in men’s styling, barbering and grooming by creating a cutting-edge men’s look.

Avant Garde stylist of the Year
Challenge: Push the boundaries of conventional hairstyling and dare to inspire with a look of visionary work.

The participants of the editorial categories must compete globally in this photo-only international competition. Unlike in previous years, for this category stylists are asked to submit one final image instead of a collection of three images.

Reward and Recognition 

The global Gold Winners of each of the Technical and Editorial categories will be recognised and awarded for all their creative efforts. In addition to the international gold trophy, they will receive worldwide editorial coverage, a cash prize of €2,500, global social media exposure and a three-day trip to London, the hairdressing capital of Europe.


All entries have to be completed here between 15 May – 31 May 2024. On this website, professionals will also find information about the competition categories, judging guidelines, information on how to enter, the terms and conditions as well as a briefing kit and technical heads to download.

The National Winners of the 2024 Global Creative Awards will then be announced later this year in July; the announcement of the Global Winner will take place in September.

Image credit: 2023 Global Creative Awards Editorial Colorist - Gold Winner, Stevan Dulay

Josie Jackson

Josie Jackson

Published 26th Jan 2024

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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