Biology-first haircare brand K18 has announced a strategic partnership rooted in innovation and education, joining forces with internationally renowned hair expert and trend forecaster Tom Smith. Known for his progressive approach to hair longevity, education and viral trend innovation, Tom is collaborating with K18 at a pivotal time in the future of hair health. His work at the intersection of artistry, science and culture aligns with K18's mission to advance the hair industry through breakthrough biotechnology and stylist-first education, and the partnership reflects a mutual commitment to pushing the boundaries of hair repair and haircare innovation.
Of his new global ambassador role, Tom says: “K18’s approach is the future of haircare; its industry-leading biotechnology makes the impossible possible for both professionals and consumers around the world. Its science-driven, results-focused products reverse hair damage at a molecular level, for true repair that brings hair back to a like-new state. I’m delighted to be partnering with K18 as a global ambassador”.
The partnership has been announced at a key moment in Tom's professional journey: the opening of AEVUM, his pioneering new London salon co-founded with leading stylist and industry educator, Chris Donohue. K18 will be available across AEVUM's service menu and retail selection, further embedding the brand into Tom and Chris's health-first hairdressing approach.
“Tom’s influence on the hair industry is unmatched," says Suveen Sahib, K18’s Co-Founder and CEO. He brings a rare combination of artistry, technical expertise and cultural understanding. His voice will elevate the way we speak about hair health, longevity and molecular repair – and we’re thrilled to partner with someone who shares our commitment to empowering stylists through science, innovation and education.”
