Timely, the salon booking and management software, has announced its latest UK ambassador: Holly Fairley of RIO HAIR.
Holly is a hairdresser-turned-educator and business coach who has garnered a cult following in the hair industry for her up-front approach to building profitable, boundary-led businesses. In less than two years, she has grown a six-figure brand and a highly engaged following of over 435,000 people across social platforms, all by showing up authentically online and challenging outdated narratives around confidence, pricing and visibility in the industry.
Holly's career began behind the chair, but quickly evolved into a viral online presence that led to her creating a movement centred around helping hairdressers and service-based business owners ditch self-doubt, find their voice and get paid for what they do best. “I’m proof that when you stop trying to be perfect and start being yourself, the right people show up – and so do the results,” she says.
The role of Timely ambassador is particularly apt for Holly, given that she is a personal customer (and champion) of Timely. “Timely completely transformed how I run my business, I’ll never go back to pen and paper,” says Holly. “The flexibility, organisation, and ease of use is everything I needed to work at my best behind the chair.”
Holly credits Timely with giving her freedom, clarity and stronger business boundaries – from eliminating scribbled-out appointments and diary stress, to allowing clients to easily book online, without the faff of phone calls. “Being able to access everything from my phone or laptop has been completely game-changing. Saying goodbye to Tipp-Ex, arrows, and moving clients around felt incredibly freeing — and client self-booking has helped me protect my time as a salon owner.”
As Timely’s new UK ambassador for the hair industry, Holly will join forces with the brand across education, events and content, sharing real-world insights, behind-the-scenes experiences and practical strategies to help hair professionals streamline their businesses and grow with confidence. “I’m so proud to be a Timely ambassador and represent a brand I genuinely use and believe in,” she says. “I know first-hand the difference Timely can make in a business owner’s life, so this feels like a real full-circle moment.”
