Jw anderson at london collections: men autumn/winter 2014

Anthony Turner and the L'Oreal Professionnel team were inspired by public school boys straightening their hair for the JW Anderson Autumn/Winter 2014 show at London Collections: Men. THE SHOW JW Anderson THE STYLIST Anthony Turner for L'Oreal Professionnel THE BRIEF Public school boys who have straightened their hair then slept on it. Anthony was inspired by boys that are into doing their hair and spending a lot of time getting it right - mentioning that he' d watched his cousins over Christmas really perfecting their look. GET THE LOOK Most of the models had long hair, which was plastered with Tecni.Art Pli and styled in a centre parting. Product was blow-dried in, with hair then straightened into longer curtains at the front. Once styled, Anthony sprayed Infinium hairspray vertically at the back, blasting with a hairdryer at the same time to create the impression of hair that had been slept on and fluffed up.