Ymc at london collections: men autumn/winter 2014

Easy-going youth culture was the inspiration at YMC's Auutmn/Winter 2014 collection, where Josh Gibson lead the Sassoon team to create natural texture for the models. THE SHOW YMC THE STYLIST Sassoon lead by Josh Gibson THE BRIEF Easygoing, natural and effortless – a mussed-up, modern take on texture for rebellious boys. Kurt Cobain was amongst the inspitational imagery on the moodboard. GET THE LOOK Texture was key, so models with naturally curly or wavy hair were naturally styled with Wella Professionals Ocean Spritz and Sassoon Professional Texture Refine blow-dried in to damp hair. For models with straight hair, texture was added with curling tongs before hair was mussed up and curls were broken by hand to create a looser look. Hair was finished with Sassoon Professional Motion Hold.