Wella Company has announced UK-based hair colourist and stylist James Earnshaw as Wella Professionals Global Ambassador. James is a multi-award-winning hairdresser (and former Midlands Hairdresser of the Year) who has become social media star thanks to his engaging content and passion for colour transformations. His dynamic content has built him a rapidly growing following on social networks including Instagram and TikTok.
As Wella Professionals Global Ambassador, James will work exclusively with Wella across its colour, care and styling brands. He will collaborate closely on core strategic areas, including partnering with Wella’s R&D team shaping innovation, new services, and the creation of new collections, showcasing Wella at global events, and educating hairdressers around the world.
Having worked with Wella for the last decade and in recent years as a Digital Color Ambassador for the UK & Ireland, James has a deep understanding of Wella brands and is a master at bringing its diverse product range to life. His role has seen him educate and entertain in global territories including the US, Australia, and all over Europe, and James has worked with Wella on a number of standout campaigns including KP:ID and Shinefinity.
Hugh Dineen, President, Global Brands & Global CMO says: “James has been part of the Wella family for many years and we have watched him rise through the ranks. He is a young, talented and versatile artist who brings a unique blend of strong creative artistry, outstanding execution abilities, combined with an excellent digital presence. This puts him in a unique convergence of where the industry is heading in the coming years. We are pleased that James is becoming one of the youngest artists to take on this role.”
“I am honoured and privileged to have been appointed Global Ambassador for Wella Professionals. I have worked closely with the Wella family for the majority of my career, and I truly believe in all its values. I love Wella’s innovation, they allow me to push boundaries and unleash my creativity,” says James.
