International women’s day 2022: #breakthebias with toni&guy

International Women’s Day celebrates a movement that looks to a world free of bias, stereotypes and discrimination, one that is diverse, equitable and inclusive. Individually we’re all responsible for our own thoughts and actions, but together we can break the bias in our communities, workplaces, schools, colleges and universities. [caption id="attachment_86229" align="aligncenter" width="169"] Elise Gill[/caption]

TONI&GUY is a brand that has always recognised the importance of successful women, with global brand director and owner, Sacha Mascolo-Tarbuck at the helm of the brand leading all teams towards greatness, TONI&GUY has always held inspiring women at its heart. [caption id="attachment_86233" align="aligncenter" width="169"] Efi Davies[/caption]

To celebrate International Women’s Day 2022, TONI&GUY has launched a company-wide global video showing the women of TONI&GUY as a collective with their arms crossed joining the movement. This powerful and motivating footage shows the many faces that are the heart and soul of their company, including an influential closing message from Sacha. [caption id="attachment_86230" align="aligncenter" width="169"] Elise Gillespie[/caption]

The brand also interviewed five inspiring and leading ladies in the UK that work inside and outside the brand. They inspire TONI&GUY and each other every day and continuously break the bias in their own lives and industries including LGBTQ, Beauty, Business, Digital and Fashion. TONI&GUY international artistic director Efi Davies, international technical education director Siobhan Haug, blogger Elise Gill, model Elise Gillespie, make- up artist Lan Nguyen-Grealis were all asked questions such as, ‘what does it mean to you to break the bias?’ and ‘who are your biggest female inspirations?’ [caption id="attachment_86231" align="aligncenter" width="169"] Lan Nguyen-Grealis[/caption]

With the main message of ‘Beautifully (I’M)Perfect’, the campaign looks to redefine beauty and tell society if its expectations and standards of beauty don’t fit you, then create your own and #BreakTheBias.

These videos were launched on the official International Women’s Day 2022 (8 March) and will be released twice weekly for the month of March every Tuesday and Thursday. [caption id="attachment_86232" align="aligncenter" width="169"] Siobhan Haug[/caption]

All proceeds from social media monetisation will be donated to Smart Work Charity. A UK organisation that exists to give women the confidence they need to reach their full potential, secure employment and change the trajectory of their lives. The charity helps women enter the workforce with clothes, CV workshops, interview prep and mentoring. For more insight into TONI&GUY's wisdom, here's their advice on keeping your apprentices motivated.