International trend vision winners named in berlin
The historic city of Berlin was the setting for the seventh Wella Professionals International Trend Vision event, and the hairdressers who arrived at Templehof were in for a treat.
As well as competitors from more than 60 countries fighting it out for the titles of Young Talent and Color Category, the event saw the unveiling of the Trend Vision trends for 2010 with a series of stunning shows.
The new trends were Techno Poetry, a minimalist look that was presented by Sassoon Academy; the dark and mysterious Midnight Stage as interpreted by Kenzhou&Awei; the beautifully pure Nature Goddesses, which was created by BundyBundy; and Nomad Couture, a colourful look demonstrated Nick Arrojo.
The audience was then invited to see each team working up close and personal on their models, to give them a better insight into the intricate colour work and beautiful styling.
The competitors, however, were hard at work backstage recreating the look that had won them the Trend Vision Award in their own country and trying to impress the panel of international judges that included Wella Professionals global creative directors, session stylist Eugene Souleiman and colour guru Josh Wood from realhair, London.
Having completed the technical work it was time for the competitors to take to the catwalk to present their models, and seek the approval of the international audience who would also be voting for their favourite looks
The day was full of anticipation as asymmetric, colourful and creative styles were showcased, including a beautiful blonde bob by Angelo Vallillo representing Zullo & Holland, who was competing for the UK in the Young Talent category; and Lindsay Grossman from HOB Salons, who was hoping to win the Color Category with her interpretation of the Virtual Life trend.
These rising stars in British hairdressing performed brilliantly and did the UK proud, with expertly executed colour and cuts.
As the hairdressers departed Tempelhof to prepare for the night's celebrations, the venue was transformed to allow for the spectacular that was about to follow. The Parade of Nations, which saw all the competitors and their models waving their international flags, was greeted with enthusiasm and emotion as each country applauded and supported their competitor.
Hosted brilliantly by the exuberant Patrick Cameron, the atmosphere was electric as the time came to announce the results and the Gold winners were named as Intercoiffure Thoma from Germany for the Young Talent award, while The Zoo Hair Salon from Ireland scooped Gold for the Color Category with their interpretation of the Intersexion trend, a razor-sharp graphic crop that was also feminine and wearable.
As ticker tape fell to the ground, the party was just beginning as chart topper Sophie Ellis Bextor took to the stage and the international audience joined her on the dancefloor.
