Alex Thaddeus, Stylist and Salon Owner of Alex Thaddeus Hairdressing, shares her recommendations on how to build your salon business in a local community and develop a strong client base.
Your local community is the backbone to your business, and incredibly important when it comes to excelling in your salon business. Like many other small businesses within a community, we thrive on our clientele and local support. How someone feels when they leave our salon could ultimately make or break the business.
Happy Clients, Happy Salon
When clients have a good experience with you and are happy with your service, they are much more likely to recommend your work to friends and family. This helps you to stand out from others and keep building your business. Creating a relationship with your clients is essential for this, so talk to them, find out about them as an individual, ask about styling goals and let them lead the conversation. This will help the client trust you and your service more and become a more relaxing and personal expeirence for them.
Don’t be afraid to ask for feedback after appointments as this will help them remember you and their experience. When they walk out your salon with their new, amazingly fresh style and are showered in compliments, they are more than likely to mention you and your salon. Word-of-mouth travels fast around and is very meaningful in a small town.
Keep Up with the Local Community
You really want to keep in the loop with other local and surrounding businesses and regional events to build a strong community of support together. Active community support whether its collaborating on projects together, charity work or even crisis support, strongly demonstrate loyalty to the local community building trust in your salon.
Participating in and celebrating your communities’ events is so important when it comes to meeting new clients, your salon team get to network face-to-face with potential new clients and strengthen ties with any potential partnerships. You could even meet new potential employees and support the local economy by boosting community employment.
Much Needed Crisis Support
You never know when a crisis might occur whether your payment system goes down or your boiler breaks down. When you’ve built a strong reputation within your local community they will show up for you and your salon when you need it the most.
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