How can great lengths hair extensions boost your hairdressing business?
Published
18th Nov 2020
by laurahusband
Great Lengths Hair Extensions are a no-brainer if you would like to boost your hairdressing business, explains award-winning hairdresser and Russell Eaton salon owner Robert Eaton.
He chose Great Lengths to be Russell Eaton salons' extensions brand of choice because of the premium quality product, excellence in education on offer and the reliability and confidence he has in the brand.
Robert says: "The hair is of excellent quality and helps us to provide the very best results for our clients consistently."
How can you use Great Lengths Hair Extensions to boost your hairdressing business?
Robert uses Great Lengths hair extensions to improve his hairdressing business. He explains: "Great Lengths Hair Extensions are a fantastic way of offering a service in our salons that provides solutions to so many hair concerns, such as: Thickness, adding length, and adding colour." He adds: "It has become a very valuable part of our salon business and turnover and we love how we can create full makeovers for our clients as well as attract new clients to our salon that are searching for the Great Lengths brand. We have built a strong celebrity following alongside the brand which helps to create a loyal client base and excitement about the extension services we offer. The benefit of Great Lengths hair extensions is that the range works perfectly for everyday clients but can also be used by hairdressers who want to experiment with creative work for editorial fashion shoots, competitions and catwalk shows. Robert says: "We use extensions extensively in creative work and particularly in campaigns such as the Colours of 2019 in association with Great Lengths. They offer such versatility and high impact results that they have become a must-have product for shoots, shows and seminars."
Why is hair extensions education so important for growing your business?
Education is vital if you want to use hair extensions to grow your hairdressing business because the application, cut, colouring and styling of your extensions will determine whether your clients want to come back again. The hair extensions industry and the hairdressing industry as a whole is also constantly changing so you need to make sure you are staying up to date with the latest advances to ensure you are giving your clients exactly what they want. As an industry everyone had to adapt to to the changing times and embrace the new use of technology. As a result, Great Lengths has introduced its new online platform, called Great Lengths Virtual Education, to make it easier than ever for hairdressers to take part in hair extension training. Great Lengths Virtual Education transforms the traditional two-day certification course into bite-size modules. It allows greater flexibility for students to work in their own safe space. Plus, each aspiring hair extension student will work one on one with a dedicated Great Lengths educator throughout their training, working through each module together for an even more comprehensive education experience, with scheduled time to discuss theory elements and receive practical demonstrations, tutorials and hands-on experience via video call. Aspiring hair extension artists will have full access to a virtual hub which includes technical application videos for pre-bonded and Great Lengths Tapes application, colour matching as well as manuals and written materials as revision materials. Each student receives their own personal login to the system so they can see how far they have progressed with the course to keep on track and view their educator’s diary to book in sessions. Training no longer needs to be days booked out of the salon, students can manage their own diaries and time and work at their own pace. It truly is the next innovation in hair extension education. Great Lengths creative and education manager Louise Jenkins said: “It’s a huge step into the future and we can’t wait to get started with our waiting list of students. We have been working on the platform over the summer months and are thrilled to announce the launch of Great Lengths Virtual Education. We have all had to adapt quickly to the changing norm, and this way we can continue to carry out our training courses for pre-bonded and GL Tapes to many delegates in a safe and cautious manner, whilst keeping the integrity of the courses and keeping our quality and standards high”. To complete the certification course, each Great Lengths student will receive:- A Theory pack which includes a manual covering everything from consultation, application, cutting and blending, pricing and business start-up information. A Practical pack which includes a head block, training hair, application accessories, salon and training equipment.
- Business Kickstart Pack – with the latest POS items to help promote Great Lengths
