Hot hair trends for spring summer 2010 from london fashion week
The intrinsic relationship between fashion and hair continued on the Spring/Summer 2010 catwalks at London Fashion Week where a multitude of hairdressers worked tirelessly backstage to create some of the hottest looks for the season ahead.
As the official haircare sponsor of London Fashion Week, TONI &GUY's session team styled 24 catwalk shows and presentations on and off schedule shows.
Here's a summary of some of the key looks they created in shows at Somerset House and the Vauxhall Fashion Scout Freemasons for London Fashion Week.
Ballet Class
About the trend: Variations of the classic ballerina bun were once again making statements on the London catwalks. The spring/summer look is a clear representation of youth that sits on the back of the head on the occipital, or at the crown. The key to the look is a non-overtly perfect finish that used a combination of textures.
As seen on the catwalks of: Mattijs, Ones to Watch, Alice Palmer and Fashion Shenzien.
Get the look (as seen at the Ones to Watch Show below):
- Hair was prepped with volume mousse to achieve a pliable texture and then softly tonged and brushed out.
- Using the hands the hair was gathered back into a loose ponytail just below the occipital.
- The ponytail was twisted and molded into a soft ballet bun, using fingers to open the hair for a soft texture.
- The front of the head was rubbed and distressed for a natural feel.
Speak Volumes
About the trend: With many designers embracing the padded, power shoulders of the Dynasty era, hair needed to share the same mood of extravagance and fun. Speak Volumes is a soft and feminine trend that uses crimping and back-combing to create airy textures for a carefree, almost cartoon-like vibe.
As seen on the catwalks of: Betty Jackson, Olanic, Ziad Ghanem, Romeo Pires and FAD.
Get the look (as seen at the Betty Jackson show):
- Hair is prepped and loaded with volume mousse for a dense texture build up.
- Velcro rollers are placed at the front of the head and placed under a hood dryer for movement and volume, leaving a small section out at the very front.
- Once set, the rollers are removed and cool air is applied whilst brushing through and back-combing at the roots for lift.
- A donut is pinned at the crown as a foundation and the back-combed hair is guided back and molded into a 50's beehive shape and set in place with hairspray.
- The length at the back is left loose and natural, and the earlier section at the front is part on the side and brushed flat for the ultra retro finish.
Duality
About the trend: Texture and finish were key elements for this season as hairstyles displayed a combination of wet-look roots with dry, but frizz-free, lengths that were highly polished for natural lustre and movement. This is all about red-carpet worth hair that can be worn straight and sleek of with tumbling waves.
As seen on the catwalks of: William Tempest, Ones to Watch Dean Quinn, Bryce D'Anice Aime and Komaniko.
Get the look (as seen at the William Tempest below):
- Hair is prepped combed thoroughly to ensure there are no tangles.
- A curved side parting is taken and then working back on the thicker side the hair is delicately tonged in sections.
- The tonged hair is brushed through and the other side is swept around to join.
- Gold Barette clips are placed into the waves to add sheen and glamour. And hair is finished with shine spray and serum for a high sheen finish.
TONI & GUY's must-have session kit at London Fashion Week: label.m Volume Mousse, label.m Dry Shampoo, label.m Resurrection Style Dust, label.m Strong Wax, label.m Sea Salt Spray, label.m Hairspray, label.m Blow Out Spray, label.m Shine Spray, label.m Frizz Control Serum