Hair extension statistics reveal 90% of women keep them a secret

Newly-released hair extension statistics reveal that almost 90% of women who wear extensions keep them a secret from friends and family. The research, undertaken by Hairtrade.com discovered that over a third of women (34%) use hair extensions as a regular part of their beauty regime, but 87% of those questioned didn't tell anyone they were wearing them. More than three quarters of those polled (76%) said that they wore extensions to add volume, with other reasons for wearing them including a desire to look more glamorous, the ability to change your style quickly and the fact they could be applied at home. One woman who participated in the survey said: "It’s not that I keep my extensions a secret, but they're just so good nowadays that no one can tell it’s not my own hair. "It used to be a beauty product that only celebrities had, but now it is much more accessible to everyday people and there really does seem to be something out there for everyone."