GLOWWA is inviting the hair industry to lace up their hiking boots once again, announcing its next charity trek in support of Hair Reborn. Following the success of its first charity challenge in 2025, which saw the GLOWWA community complete the Yorkshire 3 Peaks and raise an incredible £25,000 for Hair Reborn, the brand is heading to the Lake District for its 2026 fundraising event.
Taking place on Monday 18 May 2026, participants will gather in Great Langdale to take on one of two demanding mountain routes through the heart of the Lake District. Walkers can choose between the Lake District 5 Peak Challenge, an 11-12 mile high-level circuit, or the more demanding 10 Peak Challenge, covering around 18 miles and tackling ten major summits including Scafell Pike, England’s highest mountain. Both routes promise rugged terrain, steep ascents and spectacular scenery, creating a memorable challenge for those taking part. But the day is about much more than reaching the summit - it’s about teamwork, shared experience and the hair community coming together for a meaningful cause.
GLOWWA is once again raising funds for Hair Reborn, the charity helping people rebuild confidence after cancer treatment by providing free salon services, wigs and specialist support for those experiencing hair loss. The event will be fully organised and guided by the experienced team at Maximum Adventures, with safety and support throughout the day. Participants will receive a morning briefing before setting off and will be guided across the route by qualified mountain leaders and first aiders.
The challenge will see the GLOWWA team, salon partners, ambassadors and the wider hair community come together for a memorable day in support of a charity that sits close to its heart.
David Penney, UK & International Commercial Manager for GLOWWA, says: "The response to our first challenge was incredible. Completing the Yorkshire 3 Peaks and raising £25,000 for Hair Reborn showed just how powerful the hair community can be when it comes together for a cause like this. Hair Reborn does such important work supporting people as they rebuild their confidence after cancer treatment, and that really resonates with our industry. This year we’re hoping to welcome more than 120 walkers to the Lake District challenge and, if we can, double that fundraising total."
Participants can expect:
- Qualified mountain guides and first aiders
- Morning briefing and kit check
- Full event organisation and safety cover
- Guidance throughout the challenge
- A very well-earned celebratory finish with fellow walkers after completing the challenge
For GLOWWA, the aim is simple. Bring the industry together, take on something memorable, and raise as much as possible for Hair Reborn.
To register your interest, visit: The GLOWWA Lake District Challenge
To learn more about Hair Reborn and the life-changing support it offers to people rebuilding confidence after cancer treatment, visit: Hair Reborn
