Hair wellness brand GLOWWA is swapping the salon for hiking boots this September as the team tackles the Yorkshire Three Peaks Challenge – all in aid of Hair Reborn, the charity helping people rebuild confidence after cancer treatment.
On Monday 29 September, 100 determined walkers will set off from Horton-in-Ribblesdale at 6:45am, aiming to conquer all three peaks – Pen-y-ghent, Whernside and Ingleborough – within 12 hours. That’s 24 miles and 5,200ft of ascent.
The goal is to raise life-changing funds for Hair Reborn, a charity that provides free hair services, wigs, and confidence-boosting support to those recovering from cancer treatment. Founded by Lina and Joe Milazzo after Lina experienced hair loss through chemotherapy and Joe supported her as her hairdresser - Hair Reborn was created when they saw a gap in compassionate support during recovery. The charity offers empathy and practical help to people rebuilding confidence after cancer treatment, something GLOWWA is passionate about giving back to and supporting. Every walker has committed to raising a minimum of £65, but together the team’s ambitions (and hearts) are set much higher with an overall fundraising goal of at least £10,000.
Suzanne Cooper, GLOWWA Founder, says: "Hair Reborn’s work is so close to our hearts. At GLOWWA, we’re all about helping people feel confident in themselves and Hair Reborn does exactly that for people at a time they need it most. Taking on the Yorkshire Three Peaks will be a challenge, but it’s nothing compared to the journey so many go through after cancer treatment. We can’t wait to take those steps together for such an important cause."
David Penney, GLOWWA Commercial Manager, says: “We’ve been looking for a way to give back, something that truly aligns with what GLOWWA stands for. We’re an active, Northern bunch so the Yorkshire Three Peaks felt like the perfect fit. We’d already connected with Hair Reborn’s incredible work, and it felt like the perfect time and the perfect cause to get behind. As more people lose their hair through chemotherapy, support often focuses on wigs but Hair Reborn provides consultation, empathy, and styling for post‑chemo hair. It helps people feel better about themselves at such a vulnerable time. We’re proud to support that.”
This is GLOWWA’s first major charity event, but it won’t be the last - the brand plans to make it an annual “charity day,” building both tradition and impact. At the end of the 24-mile walk, participants will gather together in a local Yorkshire pub for food and drinks - a well-earned finish to a memorable day. The 100 walkers include the GLOWWA team, insiders, salons, and brand ambassadors - all united by a shared goal to support Hair Reborn and make a real difference.
If you’d like to support Team GLOWWA visit: GLOWWA Team is fundraising for Hair Reborn
