Ghd launches guide to the season autumn/winter 2012

ghd launched its Autumn/Winter 2012 Guide to the Season with an interactive evening of trend presentations from brand creative director and session stylist, Kenna.

Now in its fourth official season at London Fashion Week, Autumn/Winter 2012 marked the third season that Kenna headed up the backstage team.

Summing up the season, Kenna explained: "There's an elegant darkness across the board - especially in London. It's not just because it's Autumn/Winter, but a general mood of empowerment and strength amongst women."

"At shows that we worked on, including Jean-Pierre Braganza and Fyodor Golan there were warrior-like details and armour-inspired pieces, but no matter how the mood is interpreted, a great blow-dry is key for creating a good base - the ghd air is our backstage must-have."

After talking through the four key looks for the season, guests and members of the press were invited to trial the trends themselves with members of the ghd style team on hand to recreate the runway looks.

Each of the four looks were created in themed booths, reflecting the mood of the trend and setting the scene perfectly for the styles created.

Kenna's four key trends for the season are;

As seen at Basso & Brooke, this look is all about the teenage girl - "think strands dancing in front of the eyes, pulled back over the ears," said Kenna. "The strands of baby hair that framed the face were a key facet at a lot of shows this season - it's fresh and youthful and shows off the natural texture of the hair."

As seen at David Koma, this trend requires perfectly blow-dried, super smooth hair. Low ponytails and buns show off the sleek finish to perfection. "The lower the ponytail, the more sophisticated it becomes," said Kenna. "The optimum parting has shifted from the middle too, there were a lot of masculine wide side partings and hair is looser, more naturally free - not forced down."

As seen at Jean-Pierre Braganza, this looks is all about cartoonish forms, volume and making retro styles modern. "This season, a lot of the styles were viewed through a sixties silhouette," said Kenna. "It's about harking back to a time when there was a greater sense of security."

As seen at Fyodor Golan, this tribal look was inspired by the new global fashion consumer. Plaits reigned, but shrugged off their girlish pretensions to be replaced with a warrior-like sense of power. "The hair at Fyodor Golan was very conceptual," said Kenna. "But the foundation of it is a creative ponytail. The catwalk iteslf is a tribe - these girls are warriors!"