Ghd hosts live photoshoot with elle and fashion lovers

ghd recently took a gaggle of fashion lovers behind the scenes on one of their glam campaigns, with a live photoshoot hosted in association with ELLE. The world's biggest-selling fashion magazine invited a host of guests to the event, which took place at New Inn Yard in Shoreditch, East London. And, as well as getting to see what goes on at a hair shoot, the public were also treated to styling with the new ghd platinum and free manicures. They also got to walk away with a goodie bag packed full of treats from ghd and ELLE. Making sure the shoot showcased the very best of ghd were brand ambassadors Zoe Irwin, Adam Reed and Kenna, who created the hair on the day. The finished images will be published in the August issue of ELLE. "It was such an exciting day," said Zoe. "We loved sharing our work with the public – many of whom will never have seen session stylists creating the images they see in consumer campaigns. It was a great way of closing the gap between the industry and our consumers and so much fun for all of us. We can’t wait to see the images in print later this summer. And, of course, ghd platinum was the star of the show!"