Get the look: rita ora's dishevelled locks

At this time of year there's nothing worse than watching your client leave the salon with your perfect blowdry only to see them step outside and get completely windswept…or is there? Sexy and dishevelled is this season's must have texture as seen here on Rita Ora and we caught up with celebrity and session stylist, Jason Collier to find out how to make this look work for your clients. 'The new ‘windblown’ trend works best on any hair type as it is all down to the products used to achieve this look. Always make sure hair is parted just off-centre to make this style look un-done and imperfect. This look is all about looking effortlessly chic. I love to use L’Oreal ARTec Texture Line Control Gel or JOICO Shaping & Finishing Spray. Both give hold and texture but have a soft feel on the hair, and once the hair has been blown about in the wind a few times, these products make it bounce back into shape. They allow you to work and define without heated styling tools while enhancing volume giving that ‘windswept’ look – just like Ms Rita Ora!'