Jacks of london launches new product range and celebrates 20 years in business

Jacks of London is celebrating its 20th year on British high streets by launching its own True Gent range of male grooming products - while also becoming the ‘official men’s grooming partner’ to England football star Jack Butland (pictured). The new True Gent range of products are made in the UK and have been developed by Jacks’ team of top barbers and industry professionals and on Jacks’ loyal customers. The men’s grooming chain celebrated the launch and its two decades in business at a party held at it Guildford store on the evening of 26 November. Guests included clients, business partners and local press, as well as England and Stoke City Goal keeper Jack Butland. The True Gent range consists of seven products, all suitably branded for the modern man, with names such as Hassle Free, Bulk Up, and Head Strong. Sue Whitehead, Owner of Jacks of London brand, said: “It has taken a lot of time and testing and all of my 20 years’ experience in the industry to bring this new range to production. I am now extremely excited and can't wait to get them into all our Jacks stores.”