Fudge support the condom essential wear campaign

With the party season fast approaching, Fudge has created the ultimate solution to a fun-filled night out, which will keep you looking stylish and playing safe all night. Fudge has teamed up with Mates condoms to launch an Over Night Kit containing travel size hair care essentials alongside a Mates Xtra Pleasure condom. The initiative supported by the Condom Essential Wear campaign, highlights the fact that a condoms are an essential part of preparing for a weekend away or action-packed night out. Featuring the message, ‘Do It In Style - get the look with Fudge, give off the right image with a condom’, the pack containing Fudge mini shampoo, conditioner and Fudge Matte Hed styling paste sachet will mean you’ll never have an excuse for bad hair on the go!Terry Sierocki, CEO of Fudge, said: "The Condom Essential Wear campaign parallels Fudge’s core audience. "As a recognised Cool Brand, we were up for sharing with our audience that it’s cool to use Fudge and it’s cool to use condoms. Fudge likes to live on the edge but this isn’t something we want our customers to do. Condoms are an essential part to any night out, just like your Fudge hair product!" A Condom Essential Wear spokesperson said: "The collaboration with Fudge is a fantastic way to ensure people think about carrying and using a condom when they’re getting ready to go out. Even if someone is well-styled, you can’t tell by looking who has an STI. Many STIs such as Chlamydia do not have visible symptoms although one in ten sexually active 18-24 year olds are currently affected." Elizabeth Mackintosh, Brand Manager, Mates said "Looking good and taking care of your health always go hand in hand. The long term side effects of STI's are most definitely not cool so always using a condom is a must. "Mates & Fudge are both confident and fun brands to use so the key message is to always play safe and look stylish."