Fashionistas out in force for marc jacobs launch

Fashion guru Marc Jacobs recently launched his latest fragrance, Bang -- and last night the man himself held a swanky party in London to celebrate.

Beth Ditto and Pixie Lott were amongst the celebrity guests, and while Pixie stuck to the glossy curls she suits so well, Beth opted for yet another new look with this super short bob. All the better for revealing her dramatic eye makeup, this radical cut isn't for everyone, but as usual Beth manages to pull it off.

Also in attendance was London's fashionista pack; Daisy Lowe, Mischa Barton and Jaime Winstone. No surprises here really; Daisy looks amazing with her tousled rock chick lengths and sexy fringe, Jaime looks cutting edge with a slicked down blonde crop, and Mischa looks a little partied out -- business as usual!