Davines launches grow beautiful on the second anniversary of the we sustain beauty campaign

Published 06th Apr 2023 by Chlo Weldon

After the ground-breaking success of the global, socio-environmental campaign, We Sustain Beauty in 2022, certified B Corp and sustainable haircare brand, Davines, is launching We Sustain Beauty 2023 with Grow Beautiful on its 40th brand anniversary. The second edition of We Sustain Beauty, its global campaign aimed at stimulating climate action through regenerative organic agriculture, is a call for balancing environmental regeneration with your own personal growth through the purposeful choices you make; and an expression of the brand’s values and hopes to grow a regenerative, renewed world on a heritage of deeply rooted sustainability.

Davines has always seen its haircare products as care-crafted windows to a more enriching world in which beauty and sustainability come together. Part of the responsibility as a family-owned, certified B Corporation is to push ever-forward to do the best for the world with inspired humility.

Davines will kick off Earth Month on Saturday 1 April 2023, with the release of a short conceptual video in collaboration with French dancer and choreographer, Fanny Sage. The cultural piece interprets Grow Beautiful through music, dance, and written word to express the relationship between personal growth and environmental regeneration.

The Grow Beautiful bag

Davines Grow Beautiful Bag

Don’t miss out on the Grow Beautiful Regenerative Organic Lifestyle Bag, crafted to bring everyone together through beauty for the planet. Made with Regenerative Organic Certified (ROC) cotton from Odisha, India, the bag is a virtuous container for daily life. The cotton farming practices are thoughtfully aligned with the European Regenerative Organic Center in Parma, Italy, a ground-breaking collaboration with pioneers of regenerative organic agriculture, the Rodale Institute.

The European Regenerative Organic Center

The latest addition to the Davines Group Village, The European Regenerative Organic Center (EROC) is dedicated to sustainability research focused on carbon sequestration and biodiversity, farmer training and communication.

Occupying 39 acres next to Davines Village in Parma, Italy, the Center continues to act as an agricultural research and education hub dedicated to regenerative organic farming. In its first year, EROC’s research included measuring how regenerative practices impact soil and plant quality versus when conventional farming practices are used.

To learn more about Davines’ We Sustain Beauty Campaign, visit www.wesustainbeauty.com

This is a sponsored post in collaboration with Davines. Davines Did you know Davines recently opened the doors of a new subsidiary in Germany? Find out more here. Today's Sustainability Week content is sponsored by Davines.
Chlo Weldon

Chlo Weldon

Published 06th Apr 2023

Chlo writes regular content for the print magazine and website, as well as scheduling the content for HJ’s social media channels. Chlo has a master’s degree in Magazine Journalism and previously worked as Assistant Editor at craft magazine Tattered Lace. After moving to London from her small hometown to be part of the HJ team, she is loving every minute of being involved in the industry. She loves a good treatment and is on a mission for a longer and thicker mane.

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