Creating a pr and marketing strategy

PR and Marketing is being recognised as a vital part of any business plan - after all, having a fantastic salon with a talented and passionate team is only going to result in a successful business if people know about it. There are numerous ways to spread the word about your business and what you do and they don't need to cost a fortune.

When planning your PR and marketing strategy bear in mind all of the following:

• Often PR is more about creating great relationships with existing clients and encouraging them to tell their friends about you through loyalty-building schemes.

•  When you open a new business, its essentual to launch it with a PR and marketing blitz

• A PR and marketing plan needs to be on-going and flexible.

•  A more isolated or unusual location may require may require specific PR and marketing strategies. 

• New competition in the local area may mean a change of marketing and PR tactics. 

• Holding a PR focus group with your team can throw up some excellent ideas.

If your budget is restricted, you can still have a basic PR and marketing strategy in place to ensure your business remains front of mind for clients and potential clients alike.