Beat the january blues with wella professionals
Published
14th Jan 2020
by akesha
Make this your most profitable January yet by inspiring your clients to step outside of their comfort zone with Wella Professionals’ affordable, low commitment and on-trend colour services and techniques...
It’s not surprising that January and February are the two months of the year with the lowest number of appointment bookings for UK hair salons*.
Your clients have already spent their hard-earned cash on looking good for the Christmas party season and will need to use their first new year pay cheque to cover the credit card bills for all of those presents bought for loved ones in December.
On the flip side, a new year can bring with it a new set of clients who want to make positive changes to their lives and are ready and waiting to be inspired by a fresh new look.
Now is the time to review your in-salon Koleston Perfect ME+ shade assortment and colour services to attract new clients into your salon. You can also tap into your existing client base who don’t have as much money to spend in January but would like to shake up their look for 2020. Here are the services to experiment with in January and February 2020...
The service: No Strings Attached Colour by Wella Professionals
For colour first timers or trend experimenters, this low-commitment glossing service with a 10-minute development time will fit into everyone’s wallet and every hairdresser’s column. It is perfect to drive recruitment in your salon as well as driving frequency of visits.What you need:
1 part Wella Professionals Koleston Perfect ME+, 1 part Wella Professionals Welloxon Perfect 1.9% Pastel Developer, 1 part Wella Professionals INVIGO Post Color Treatment.The service: Deluxe Regrowth
If your client wants a new but subtle change for 2020, suggest the Deluxe Regrowth service as it will enhance a current colour without it being a big colour correction. You can play with different tonal characteristics such as a warmer tint versus a cooler hair line to accentuate facial features. Similarly, finer hair can appear to be thicker by the colour you place around the hairline such as a darker hairline shade.
