Are you l.a. glam or london undone? stephanie pratt and jamie stevens introduces the matrix summer blonde campaign

Blondes and lighter colours are always top of mind at this time of year. It’s time to get your blonde summer-ready with Matrix’s latest #LAtoLondon campaign! LA born beauty Stephanie Pratt, the newly-named Matrix Celebrity Blonde Brand Ambassador, along with Matrix Global Artistic Director, Jamie Stevens are at the forefront of the #LAtoLondon campaign to bring it to life. Reality TV star, Stephanie Pratt is the perfect fit for this campaign not only because of her mass appeal and following but because she embodies true transatlantic style credentials which is reflected in both of Jamie’s looks: LA Glam and London Undone. https://youtu.be/n5arpX36pYI Staying true to the Matrix American heritage, Jamie has been the creative mastermind behind the #LAtoLondon summer blonde campaign shoot, taking his inspiration from the emerging cool American blonde trend and giving it that true London edge. In the eyes of the trend guru himself: “We are seeing soft, cool tones really coming through this season with an influence of violet and ashy tones. This shows off the clarity of the blonde and gives it that clean, bright look and feel. I have created two distinct looks on Stephanie that embody the playful American spirit with the effortless London vibe.” Both looks hero the new Matrix SOCOLOR.beauty Extra.Blonde UL-Ash Violet shade – a fresh addition to the already comprehensive blonde portfolio. And of course, everyone wants their blonde to last and stay looking fresh. Jamie gives us his top tips on how you can do this: “The best way to keep your results salon blonde is to use Total Results Hello Blondie Shampoo and Conditioner.  It keeps the result looking professional and provides all-round conditioning that your clients will love. Banish unwanted yellow tones with Total Results So Silver Shampoo.” Plus, throughout the summer months, Matrix salons across the UK will be offering Stephanie-inspired ‘Blondeovers’ with a chance for the Matrix colourist and client to each win £250 of vouchers after the blonde colour service. Entering is simple, all the pair have to do is upload a selfie of both of them together onto the Matrix Instagram page, using the hashtag #MATRIXBLONDEOVER. Winners will be selected by Jamie and Stephanie at the end of the campaign in August 2016.

Find out more about the #LAtoLondon campaign and the #MATRIXBLONDEOVER competition on www.matrixhaircare.co.uk