Antique chic at james brown

Published 15th Dec 2009 by sophieh

Amoung the hustle and bustle of Wigmore Street in central London, celebrity hairdresser James Brown has created a new salon that is a serene and restful space that would act as an oasis to the outside world.

With a number of high profile clients, James's priority was to ensure privacy, which he achieved by creating a partitian that separates the reception area, with its ornate Mahogany desk, from the cutting area.

Fact File

Name: James Brown

Address: 82 Wigmore Street, London

Owner: James Brown London

Size: 1,800sq ft over two floors

Styling stations: Eight

Design: Barber Design

Furniture: Bespoke and antique

Features: Large dining table with 'floating' mirrors above, antique furniture.

How to Achieve the Look

Design: Barber Design - 020 7731 2001

Chairs and backwashes: Takara Belmont - 020 7515 0333

Top Tips

Use a professional retail designer and allow time to design and plan
Be realistic about your budget, if you aren't, you will cut corners and end up with a solution that you're not happy with
Develop a clear vision of what you want your salon, and your brand, to communicate to your customers
Invest in key pieces and quality workmanship
Try something new.

James Brown Salon in Brief

What was the most expensive part of the refit?

The adaptation of a Queen Anne mahogany dining table as the main styling station with 'floating' oversized gilded mirrors and antique teaspoons as coat and bag hooks.
What was the most important part of the refit?

The lighting and adding features such as the ceiling cornicing.
What three words best describe the salon's image?

Eclectic, homely and cool.