ALFAPARF Milano Professional, the Italian haircare brand known for innovative technologies, has expanded its multi-award-winning Semi di Lino line with Style&Care, a new range of styling products. This collection is suitable for all hair types, offering the ability to create and enhance any style while providing control and protection for the hair.
Semi di Lino, the ALFAPARF Milano Professional care range designed to make hair more radiant and bring out its authentic beauty, has four original technologies which will also feature in Style&Care:
- Urban Defence Pro: anti-pollution shield for total protection
- Shine Fix Complex: 24 hours of brightening power from the roots to the ends
- Color Fix Complex: UV filter and antioxidant to prolong the beauty of colour
- Climate-Proof: protective barrier that keeps hair hydrated as humidity and temperature change.
However, the Semi di Lino Style&Care line introduces a fifth technology, Style Guard, which forms a protective barrier around the hair fibre, shielding keratin from environmental stressors.
This 100% natural active ingredient is derived from the Polyporus umbellatus mushroom, hyaluronic acid, and fructose. The innovative technology reduces heat damage, protects from humidity and fights frizz, making styling easier. Alongside the active ingredients, the products in the line also contain the Scent of Joy, a fragrance developed specifically for its positive effects on mood, increasing the sense of happiness.
All products in the Semi di Lino Style&Care range are crafted with vegan formulas*, and the plastic packaging is made from recycled** and recyclable materials.
*Free from ingredients of animal origin and derivation.
**For packaging produced in Italy.
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This is a sponsored post in collaboration with ALFAPARF Milano Professional
