5 wear-it-now winter 2014 hair colour trends

Which colours should clients be rocking this party season? We speak to celeb colourist Denis de Souza for his must-have Winter 2014 hair colour trends. Renowned in America for his inventive approach in developing new luxe colour techniques, Denis has been responsible for creating effortlessly exotic, sun-strewn strands on the likes of Olivia Wilde, Zoe Saldana, Lily Collins, Mila Kunis, Rachel Bilson and Nicole Richie. Here he shares his must have colours and trend techniques for the coming season. TREND #1: PLATINUM LEVEL "It started gaining popularity slowly this summer, but now platinum is officially one of the boldest hair colours for autumn and winter," says Denis of this decidedly edgy, icy look. Created purely with bleach and toner— it’s totally solid, rather than piece-y—these high-lift ‘dos provide the perfect contrast to the starker, darker fashions of autumn. Keep that colour: To keep the brass away from platinum, Denis reaches for JOICO Color Endure Violet Sulfate-Free Shampoo and Conditioner (Price: £12.95 & £13.95), a formula that banishes oxidized yellowing and maintains a cool colour. TREND #2: PURE COCOA How low can you go? That’s the question for brunettes, whose rich, brown colour will be on the hit list for autumn. Unlike the multi-dimensional caramels of seasons past, Denis explains that the newest tones are rich, deep, and boldly monochromatic. "I’m adding tons of lowlights to refresh brunette hair that’s faded from summer sun and create extreme shine at the same time." Keep that colour: To keep the shine to the max, Denis recommends applying JOICO K-Pak Color Therapy Restorative Styling Oil (Price £16.95). TREND #3: COPPER TOPS Let’s be clear; we’re not talking about deep, dark auburn; nor magenta-tinged tones. Red hair this autumn is just that – brilliant, lustrous, bright, catch- the-light copper (if you need a visual, just picture musician-model Karen Elson, who rocks the brave look). Although not for the faint-heared, this rosy ‘do can actually be a fun and easy transition from summer blonde, says Denis, who explains that it softens pale skin without any stark contrast. Keep that colour: To keep the copper bright and shiny, reach for the JOICO Color Endure range (from £12.95) to keep reds vibrant for longer. TREND #4: BLONDE SOPHISTICATE Elegant, gleaming, gold...gorgeous. That’s how we’d describe the warm, blonde highlights that came sashaying down the runways this autumn. "Forget the overly- highlighted, monochromatic summer fade and focus now on a softer, richer blonde mix," says Denis of this hallmark Hollywood look that’s achieved by creating depth with the addition of lowlights. "Not only does it give the impression of dimension, but by working in darker pieces, this blonde ends up being versatile and low-maintenance," he adds. Keep that colour: To keep the gleam intact despite the rigors of heat-styling tools, turn to JOICO Smooth Cure Thermal Styling Protectant (Price £12.95) — the ultimate safeguard to delicate tresses. TREND #5: SOMBRE Last year’s ombré has been upstaged by Denis's brilliantly chill version, known to insiders as 'Sombre'. We say upstaged because it hit the runways big-time this autumn, showing off a new subtle side of the gradual, caramel/blonde combo and taking fashion week by storm. Characterized by darker roots and paler ends that blend seamlessly, sombre’s the low-maintenance little sister that’s perfect for those cool-weather months. Keep that colour: Our favourite way to keep those lighter locks protected? With JOICO K-Pak Protective Hair Spray (Price £11.95), designed to hold, shine and nourish in one spritz.