Win on your own merit

The excitement and preparation has already begun with entries being collated for HJ's British Hairdressing Business Awards and British Hairdressing Awards. Putting together a dossier to enter one of the categories in the former, is a fantastic way of analysing the actions you have taken in the previous year and measuring the results that you have achieved. And whilst not every activity may succeed in the way you want it too, having this results focus will enable you to tweak initiatives to ensure the best results for you and your business.

Collating mood boards and choosing a shoot team is vital to the success of a photographic competition and when you ask any winning hairdresser what the main ingredient for success is, it is all about the planning and preparation. Having a team that understands your brief and vision and will interpret it as you want it, and not go off in their own direction is critical to getting the end result required.

Awards are all about celebrating success - whether it is as a team or an individual - but what is of paramount importance is that the success you are celebrating is your own. It is the reputation of the brand you represent that needs to be portrayed and not anyone else's vision, so stay true to your value's and win on your own merit.

Jayne x