With uncompromising product innovation and education offerings, Wella Professionals is the colour house that aims to deliver on all fronts. We take a look at the trends, new launches, events and education that are hot right now.
Don’t miss your chance to try a FREE tube of Koleston Perfect colour*. Will you find your perfect colour brand match? Sign up to wellastore.com and use the code LOVEWELLAKP to receive a completely free tube of Koleston Perfect so you can see why Wella Professionals is the world’s number one salon colour brand. Get your free tube by clicking here.
Trend Decoded: Golden Glass Hair
As you’ll see from our January cover creative, there’s one trend that is set to dominate the hair world in 2025, and that’s Golden Glass Hair. Just like its sister skincare trend, Glass Skin, think silky, glass-like shine and gloss, but in hair form. Taking inspiration from the SS25 runway shows, where high-gloss hair and luminous dewy skin are featured heavily, this is one trend that’s going to rule the salons and the high streets.
As the No.1 Salon Colour Brand in the World, Wella Professionals are experts in delivering colour trends that consumers want.
Just like with skincare and nails, the key to glass-like shine is all in the layering. Start by creating the perfect canvas using the extensive Wella Professionals palette, followed with a top glaze layer to amplify gloss using Shinefinity Zero Damage. Finally, finish with a layer of nourishing and shine-boosting Miracle Oil Serum from the new Wella Professionals Ultimate Smooth range, for a reflective glass-like finish.
Something I have done for a very long time now is double layering. Illumina Color gives the opportunity to lighten, darken and control the tones in the direction that you need. Then Shinefinity gives a zero lift glaze over the top, tweaks the shade and gives a personalised bespoke colour.
Wella Professionals Global Ambassador James Earnshaw
Glass Trends Coming Soon
Look out for the following services and trend drops from Wella Professionals, landing this year.
JANUARY/FEBRUARY
If there’s one palette you’ll need to start 2025 on-trend it’s Soft Sunrise. A divine combination of Illumina Color’s new shades, and Shinefinity top glaze to finish. The new Soft Sunrise palette forms the basis of two key Signature Service looks when teamed with Shinefinity Apricot Glass Hair and Rose Gold Glass Hair. This is the perfect upgrade from highlights to a full head colour, or to revive a balayage with on-trend tones.
Coming soon...
MARCH/APRIL
Honey and buttery blonde glass hair
MAY/JUNE
Coral and copper glass hair
The Wella Professionals Events You Need to Attend in 2025
Wella Professionals has a plethora of events and awards running throughout the year to support salons and stylists in both their creative work and their business strategy.
Wella Business Network Live
For over two decades, Wella Business Network Live has offered the opportunity to mingle and meet key business contacts, and be treated to a roster of live speakers from outside of the industry. Held this year from 27-28 January at the Kimpton Clocktower Hotel, Manchester, this event is for Wella RED Members and Wella Professionals salons.
There are so many elements to Business Network Live that make it such an incredible couple of days. The first one is that we’re with the Wella community, and that’s so important. To be able to mix and talk with fellow salon owners and partners is imperative. The big element also is of course the motivational speakers, they allow us, as leaders, to think outside the box and to be inspired, to be motivated. The answers aren’t always in our industry. We have to take time, we have to reflect on ourselves, and that gives us so many opportunities.
Mia Parmar, Francesco Group
Wella TrendVision Award 2025
Wella TrendVision is a spectacular live competition that celebrates the industry’s talented artists who demonstrate an array of hairdressing skills, ranging from creative colouring techniques to dynamic cutting and styling skills, all whilst showcasing the Wella colour portfolio. Don't miss out on this year's event.
Key dates:
Competition opens - May 25
Competiton closes - October 25
Wella’s TrendVision Award is unique and offers a platform for individuals to show the hairdressing world their talents, whilst going on an incredible journey of self-development. It can be a life-changing opportunity.
Max Amen, General Manager UK & Ireland, Wella Company
Education for Wella Professionals
Wella Professionals excels with both digital and in-person education. From the Wella Higher Level Diploma, Wella Colour Expert and Wella studios in London, Manchester, Dublin and Edinburgh, to the Wella Icons digital subscription package, the brand offer education to suit all needs and price points. See all the education here.
Why British Hairdressing is Second to None
British hairdressing is renowned for its high technical standards and out-of-this-world creativity. We set the trends and push the boundaries, but none of this would be possible without a solid educational foundation. Education is embedded in Wella Professionals’ DNA and is at the heart of everything that the brand does, from trends to launches, education is the bedrock.
Wella Professionals knows we all learn differently. The unique personalities of hairdressers means our industry is full of original thinkers and innovators. Hairdressing isn’t just about learning a set of rules, it’s about building the foundations so you can unleash your creative brilliance.
Because we are each unique and learn differently, Wella Professionals has developed a range of education platforms to enable you to learn at your preferred pace.
So, if you’re one of the many hairdressers who struggle with traditional exam conditions, Wella has the understanding and the tools to support you. For example, the Wella Colour Expert and Wella Colour Higher Level Diploma courses can be adapted to accommodate those who struggle with written test papers. Just reach out and tell the brand about your aims and needs - and they will propose a solution. Wella has a long history of supporting students with all sorts of learning needs. Scan the QR code to see Wella Professionals’ education portfolio, educational courses, programmes and events.
Koleston Colour Perfection with Wella Professionals
Here’s why Koleston Perfect is often described as the industry’s best kept secret...
Promising uncompromised colour performance and up to 100% grey coverage, did you know that Koleston Perfect also has a metal purifier and anti-metal technology built in and Me+ dye technology to reassure clients who are concerned about allergies? What’s more, with 100% recycled tubes and caps and 85% recycled FSC certified cardboard, Koleston Perfect is not only effective, but it’s responsible too.
Wella Professionals has noticed that more and more brands talk about ‘no ammonia’ or ‘ammonia free’ claims, but ammonia-free does not mean damage-free. Wella’s scientific studies show that for permanent colour performance, ammonia protects that hair structure better than alternative alkalizers like MEA and delivers the best colour result.
Key Koleston Colour Services for 2025
Discover the two Koleston Perfect Signature Services set to revolutionise your service menu...
Mirror Lights
What: Modernise root touch ups with youthful dimensions
Recreate the Look: Using two different root colours, a darker colour towards the back, with a shade 1-2 levels lighter on the front hair line. To transition the two root colours, add some lights between to aid in the blend.
Shadow Lights
What: Transform classic highlights into a blended and dimensional masterpiece
Recreate the Look: A combination of highlights to add brightness, intertwined with depth from Koleston Perfect (low lights) all brought together with a toner using Koleston Perfect, Color Touch or Shinefinity.
Smoothly Does It With Wella Ultimate Smooth
Clients will love Wella Ultimate Smooth. A haircare regime that both smoothens and nourishes the hair from the inside and out, with instant and long-lasting performance, Wella Professionals Ultimate Smooth is about to revolutionise your backbar treatments and your client’s at-home care.
Ultimate Smooth is a gamechanger for dry, dull and frizzy hair. The three-step regime doesn’t just nourish the hair, but smoothens it too for up to three days*.
The range includes a Shampoo, Conditioner, Mask and Miracle Oil Serum, a powerful leaveon treatment. Thanks to its advanced patented technology, it delivers an incredible 96 hours of frizz control**, with up to 85% smoother hair*** and silky shine.
*If unwashed for 3 days v untreated hair. **when using Miracle Oil Serum ***vs. non-conditioning shampoo
WIN! Koleston Perfect
Don’t miss your chance to try a FREE tube of Koleston Perfect colour. Will you find your perfect colour brand match? Scan the QR code, sign up to wellastore.com and use the code LOVEWELLAKP to receive a completely free tube of Koleston Perfect so you can see why Wella Professionals is the world’s number one salon colour brand. CLICK HERE for your free tube.
*Offer only available in January. One free 60ml tube of Koleston Perfect per new member to sign up to the Wella Store. Scan the QR code to find out more.
This is a sponsored post in collaboration with Wella Professionals.
