Who Has Been Appointed as the New Creative Director at MOOD?

Who Has Been Appointed as the New Creative Director at MOOD?

Updated on 03rd Jul 2025 by Charlotte Grant-West

MOOD Hair Colour has announced the appointment of Tracey Ann Smith as the brand’s new Creative Director.

MOOD's partnership with Tracey marks a new era for the brand. Known for their sustainably packaged product range, a wealth of experience and commitment to innovation, this is an exciting chapter for the colour brand.

tracey ann smith salon international hj stage

With an international reputation in hairdressing and eight British Hairdressing Awards under her belt, Tracey aims to bring a fresh vision to MOOD Hair Colour’s creative future.

Tracey will lead and oversee all things creative across product development, visual identity, and campaign imagery.

“I’m honoured to join a brand that celebrates individuality and creative freedom,” said Tracey.

“MOOD Hair Colour for me has always stood out for its incredible heritage, product innovation and products that perform, I’m looking forward to developing the MOOD Creative Team and I can’t wait to push boundaries, showcase the brand and be part of this new and exciting era.”

“We’re beyond excited to welcome Tracey to the MOOD family,” said Eddie Renda, Managing Director of JGR UK.

“MOOD Hair Colour is all about self-expression, transformation, and fearless colour — and Tracey's vision perfectly aligns with our mission to empower individuals, explore product innovation and of course, support the hairdresser.”

As MOOD Hair Colour prepares for its new era, Tracey’s appointment signals an exciting advancement in the brand’s journey — one that promises continued growth, immersive educational and a new creative journey.

Charlotte Grant-West

Charlotte Grant-West

Published 03rd Jul 2025

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.