Easydry, the company behind the original compostable towel, has been officially recertified as a B Corporation, reaffirming its position as a leader in sustainable business for the hair and barbering industry across the UK and beyond.
Originally certified in 2022, Easydry was among the first ten companies in Ireland to achieve B Corp status. This latest recertification doesn’t just confirm compliance - it demonstrates measurable progress across every area of the business, setting new standards for salons looking to reduce their environmental impact without compromising quality.
What It Means for Salons
To remain a B Corp, businesses must undergo a rigorous reassessment every three years, reviewing their impact on governance, workers, community, customers, and the environment.
Easydry improved in all five areas, proving it’s not standing still - it’s setting new benchmarks for the industry.
“We built Easydry to offer salons a better way to work - cleaner, faster, and more sustainable,” said Anne Butterly, Founder and CEO. “This recertification confirms we’re still delivering on that promise - and raising the bar.”
Saving Time, Water, and Energy Behind the Chair
Since 2007, Easydry has helped salons save an estimated 11.7 billion litres of water by replacing traditional cotton towels with its 100% compostable, FSC-certified alternative.
Easydry towels:
- Eliminate the need for water- and energy-intensive laundry
- Break down fully in just 12 weeks
- Offer a hygienic, single-use solution for every client
Used in salons across more than 25 countries, Easydry has become a trusted partner for hair professionals who want to cut waste - not corners.
A Team That Understands the Industry
The recertification process was led in-house by General Manager Angela Byrne, in close collaboration with Easydry’s operational and customer-facing teams.
“Recertification pushed us to look at every detail,” said Byrne. “It’s not just about what we say - it’s about what we do every day, for our clients and for the planet.”
