Wella professionals trend vision award 2011: how to get involved
Published
04th Jan 2011
by rachael
Every year, the Wella Trend Vision Award searches for the brightest and best talents in the hair industry. Here's everything you need to know about entering, including an exclusive look at the Wella Trend Collection for 2011.
How to enter
Who can enter? The Young Talent category is open to any stylist under 30, while the Color Category is open to any qualified hairdresser.
What are the details? Entrants are initially asked to interpret one of the four Trend Vision trends in their own personal style with a photographic entry. Winners of this stage will then go through to regional finals.
Trend Collection 2011 Insight Seminars will be taking place around the country to brief you on the trends and find out how to make your entry more effective. Presented by Darren Ambrose and Desmond Murray, the seminars provide an exclusive insight in to the Wella Professionals Trend Collection, as well as showing you what's hot in makeup and fashion for the coming year. See below for dates.
What is the prize? The winner of the UK final will represent the UK at the international final in New York with an all-expenses paid trip. They will also receive PR support and coverage, training and the chance to take part in Wella events throughout the year.
Where can I get the information? Call 01256 490806 or become a fan of Wella UK on Facebook for all the latest news and updates.
Key dates
Wella Trend Collection 2011 Insight Seminars:
Monday 31 January - Norton House Hotel, Edinburgh
Tuesday 1 February - Marriott Gosforth Park, Newcastle
Wednesday 2 February - The Belfry, Nottingham
Monday 7 February - Hilton Puckrup Hotel,Tewkesbury
Tuesday 8 and Wednesday 9 February - Wella Professionals Studio, Manchester
Monday 14 February - Bedford Lodge, Newmarket
Tuesday 15 February - Cumberland Hotel, Bournemouth
Wednesday 16 and Thursday 17 February - Wella Professionals Studio, London
Deadline for entries: 28 March 2011
Regional heats:
Scotland
Crowne Plaza, Glasgow
Tuesday 17th May
Northern
Hilton Deansgate, Manchester
Wednesday 18th May
Midlands
Chesford Grange, Kenilworth
Tuesday 31st May
Southern
Connaught Rooms, London
Wednesday 1st June
UK final:
Thursday 26 September
International final:
October/November TBC
The prizes
Gold:
- Represent the UK at the International Trend Vision Award Final in New York - all expenses paid for competitor, model and assistant
- Major PR and profile opportunities
- Opportunity to work with and be mentored by one of the leading names in the industry
- Involvement in Wella Professionals shows and exhibitions
- £2000 worth of Wella Professionals training vouchers
- Exclusive photoshoot experience
- Exclusive preview of the Trends for 2012
- A day refining your presentation skills
- Winners trophy
Silver:
- Wella Professionals training programme to the value of £1000
- PR promotional pack with great PR ideas for future exposure
- Winners trophy
Bronze:
- Wella Professionals training programme to the value of £500.00
- PR promotional pack with great PR ideas for future expos ure
- Winners trophy
The trends
Wella Professionals reveal Trend Vision 2011: inspiration for cutting edge directions next season.
Created by Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood, the exciting and dynamic portfolio of trends will set the pace for next season.
Now in its 13th year of setting the trends for style and colour, Trend Vision 2011 was created to bring cutting edge inspiration to the salon, both for hairdressers and clients.
Using their exclusive insider backstage experiences at fashion shows across the world, Eugene and Josh have created four innovative looks for 2011: Lumina, Glamazon, Passionata and Polaris.
Josh explains: "We try to work out what message is happening in fashion, and how we can relate that to what's happening in our world at Wella Professionals."
Lumina
Lumina is set around the future of sophistication, where state-of-the-art science and technology are propelling luxury to new levels. Inspired by the richness of experimental creations, sensorial design and innovative architecture, innovation meets elegance.
For hair, this gives a futuristic twist to the precise, asymmetrical cut. These are pure shapes that have natural fluidity thanks to customized, curved lines that flatter the face. Feminine and sophisticated, the hair boasts incredible mirror-like shine. This luminosity and liquid movement are enhanced by subtle tones strategically placed for maximum effect.
Glamazon
Primitive raw energy transplanted to the city provides the drive for this look. Urbanites with a passion for nature have embraced wild adventure. Her wild state of mind leads to strong, glamorous looks that rely on earthy shades with striking colour accents.
Tribal-inspired multi-textures and golden tones give this look an untamed femininity. There is a boldness from the controlled wildness of the hair combined with exaggerated volume for instant impact. Colour is inspired by rich browns and gorgeous golds of the Amazon scattered through the ends of the hair to add shimmering glamour that doesn't look overdone.
Passionista
Inspired by the trend for assertive sensuality, new sophisticated codes of passion are setting hearts racing.
Cascading waves combine with tumbling curls to create an elegant effect, full of movement and body. It's a new red; bold, strong, passionate and vivacious. It's glamorous, very sophisticated and extremely sexy.
Polaris
A new powerful, yet feminine elegance is emerging as charisma makes a dynamic comeback and black
becomes the definitive statement colour. This is a trend of contrasts; daring and dramatic, softness contrasts with sharpness.
A highly defined, statement cut, this look is born from sculptured shapes with precision styling. A high-shine finish adds to the dramatic impact. This look is about negative and positive,with very dark and very light colours.
