Wella professionals launches generation now team

  A group of six up and coming hairdressers have been chosen to become part of the new Generation NOW team for 2015/16. Launched five years ago GEN NOW was launched by Wella Professionals to find the next crop of rising stars hungry to make their mark in the world of hairdressing. Providing a unique platform for inspirational, up and coming talent, the Wella Generation NOW offers a spectacular launch pad to those involved to become a key player in the competitive hairdressing industry. Those talented six are:  Heather Shaw: Francesco Group, Shropshire Jamie Richards: Richards Hairdressing, West Midlands Rufus Geary: Scissors, Dorset Peter Mellon: Medusa, Edinburgh Jesse Jackson: Russell Eaton, Barnsley Nadine Walshe: House Of Colour, Dublin The rigorous audition process saw all entrants submit an example of their work and a written entry demonstrating their knowledge of fashion and beauty trends, their passion for hairdressing and why they want to be part of the Generation NOW team, before moving on to the audition stage. During the auditions, entrants were put through their paces in front of a panel of judges from Wella Professionals with guest judges from the industry including, Bruce Masefield; Sassoon Academy Philip Bell; Ishoka, Joanne Macneil; Joanne Macneil Hairdressing, Tom Wright; Soul Hair, Dan Spiller; Marc Antoni and Jake Unger from HOB Salons. “Generation Now Team was the start for me. It pushed me and my confidence to new levels and allowed me to meet and learn from some of the biggest names in the industry. We work as part of a team every day in the salon but Generation Now provides you with new skills that you simply can’t get on the salon floor. Every year I now look out for the new team knowing that we will be hearing their names more in the future.” Daniel Spiller; Marc Antoni . Now the search for the Generation NOW team is over, this group of budding stars will experience the chance to work with and be inspired by numerous iconic hairdressers over the next year. Their year commences with an intensive Bootcamp week where the team will be mentored by: Bruno Marc, Gary Gill and Paul Adamzuk. They will also receive media training, product knowledge and presentation skills. The team will be involved with a busy schedule of exciting events and activities organised by Wella Professionals to help them gain an invaluable insight into what it takes to work at the top echelons of the industry. Launched at the Wella Professionals Winner’s Luncheon among some of the industry’s biggest names they’ll go on to work at the Wella Professionals TrendVision Award UK & Ireland Final, featuring on the Fellowship Stage at Salon International and taking part in an Evening of Future Talent at the Wella World Studio London. Set to become the benchmark for up and coming, inspirational talent, each member of the Wella Professionals’ Generation NOW team can look forward to developing and honing their skills to make them one of the UK and Irelands most in-demand professional hair stylists and colourists in years to come.