Wella professionals generation now team style top bloggers
Published
27th Sep 2012
by rachael
Following on from their introduction to the industry at Bootcamp, the talented team of young hairdressers got to network with some of the fashion world's most exciting names as they provided styling advice and quick fixes to bloggers at the exclusive apartment space.
Set up to provide bloggers with a space to work, rest and play during London Fashion Week, the pop-up styling bar also gave the Generation NOW team the chance to immerse themselves in the exciting and fast-paced world of the fashion industry.
Blogger and organiser of the Apartment, Abi Marvel, said: "Having a hair brand like Wella Professionals who are diverse enough to be able to deliver amazingly cool results on a range of different hair types was fantastic! I loved seeing the bloggers delighted faces because the stylists would experiment, styling their hair in ways that they've never thought of before - and we all know fashion week is the place to experiment."
Generation NOW team member Nicola Rice of McIntyres in Dundee said: "Working at the bloggers apartment has been an amazing experience. It was a great opportunity to see the different trends first-hand and the stand out designers of the season as well. It was an opportunity for the bloggers to have a little bit of calm in amongst the madness of fashion week. One thing that stood out as a definite trend were plaits and braids and large textured waves were also very popular."
