Wella instamatic: the new wave of colour

Wella Instamatic has launched, bringing five new express pastel shades to the Wella Professionals family. Tapping in to the trend for fast, fashion-forward shades, Instamatic is a mildly oxidising semi-permanent colour which achieves a diffused colour finish with muted shine. With six Instamatic shades to choose from, colourists and clients alike will be able to get as creative as their imagination allows, creating temporary trend-led looks that allow the fashion -conscious to refresh their hair colour instantly and as often as they want. Pick from Pink Dream for a pastel feminine blush, Muted Mauve for a hint of violet colour, Jaded Mint for a fresh hue, Ocean Storm for a sultry haze and Smokey Amethyst for a smouldering tonal effect. Josh Wood, Wella Professionals global creative director of colour says: "We’ve seen some great on trend colours being used on celebs, the catwalk and now consumers can create the looks in salons. The Instamatic palette is a collection of soft, diffused and muted tones and allows for unlimited creativity." Already using Instamatic? Wella want you to Love It, Snap It and Share It! • Take a photo of your client's beautiful Instamatic hair • Share it on the Wella Instagram or Twitter page as well as your own salon pages • Tag it with #COLOURFLASH to join the UK’s best colourists in the #COLOURFLASH movement