Wearable hair trends from london fashion week

Published 02nd Mar 2023 by Josie Jackson
Wearable hair trends from london fashion week London Fashion Week often serves up a host of maximalist, Avant Garde hair looks, which while fun and inspirational, don’t always translate well into the salon. So, HJ has done some digging to unearth the most wearable hair trends from the catwalks.

90s Resurgence

Marc Trinder led the hair team with L'Oréal Professionnel for the Central Saint Martins MA Show at London Fashion Week, and while backstage, he shared: "We've got a cross-section of designers showcasing their work, and the models are all young, cool and edgy. So, we're going as little bit 'anti-hairdressing' - a nice, rebellious, lived-in look, with a slight nod to 90s grunge." While there were certainly some Avant Garde looks on display, we love these simple styles, which really allow the cut of the hair to take centre stage, and don't compete with the outfits. hair fashion week

The Effortless Approach

Adam Garland, Global Advocate for Authentic Beauty Concept, was the lead stylist at Eudon Choi. The key focus was on natural texture, which you can see in this low ponytail. While the style itself isn’t too complicated, the trick to elevating this look in the salon lies in the prep work. Make sure your client’s hair is in great condition before starting, perhaps with a treatment service, and ensure their colour is topped up to give an effortless vibe. We love the addition of an accessory for a little sparkle.

Say Hello to High Shine

Drybar, the US hair styling brand, partnered with ROKSANDA for London Fashion Week 2023, and looks were created by Lead Hairstylist Mark Hampton. He shared: "The days of when all the models had exactly the same hair on the catwalk are over. Straight hair focused on sleek and shiny hair which worked with the voluminous and feminine styles." Classic looks done right can make a big impact, case in point below.

Wuthering Waves

While there was some variation in the hair looks on display at ERDEM's London Fashion Week Show, which was sponsored by Olaplex, one thing was clear - while side partings may be sweeping the nation, centre partings still reign supreme. Hair Stylist Anthony Turner crafted the dramatic hair looks, taking inspiration from Victorian heroines. He explained: “We were inspired by the more riotous women of this century, and so when it came to the creation of these looks, perfection went out the window.”

One look imitated a maid’s up-do, that had become windswept and elegantly dishevelled. Anthony crafted a messy low pony with curls cascading down the back at different lengths which created the illusion of hair falling out of the clasp. This was framed with fluffy natural curls haloing the face, and hair that split across the tops of the ears. “We wanted to create the appearance of something that was once intentional, that has now become beautifully weathered,” added Anthony.

hair fashion week   Feature image - L'Oréal Professionnel for the Central Saint Martins MA Show
Josie Jackson

Josie Jackson

Published 02nd Mar 2023

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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