Vinnie morey and go247 style up a storm at sxsw

Vinnie Morey of the Proper Barbershop in Los Angeles, who is a GO247 senior educator, has been styling up a storm at the SXSW festival in Austin, Texas. Renowned as the leading music, film, and technology conference in the world, SXSW is a match made in heaven for fashion-led men's styling brand GO247. As well as cutting and styling celebs, bands and trend influencers, Vinnie has also been hosting an Instagram takeover on the GO247 account. Vinnie trained in hairdressing at Vidal Sassoon before his love for barbering took over. Harnessing his passion for traditional men's grooming, Vinnie opened The Proper Barbershop in Los Angeles; a super-cool home for men's hair, done the old-fashioned way with a hip modern update. Today Vinnie educates for GO247 as well as running the business. We caught him at the Unite Global Session last year and were blown away by his passion and enthusiasm! Artists that have passed through Vinnie's chair at SXSW include Beat Connection, The Bright Light Social Hour, Israel Nash and the Casey Brothers.