Victoria Beckham AW23 Hair - with ghd

For the seventh season, British hair tool brand ghd has partnered with iconic British fashion designer Victoria Beckham to create 'POISEDPONY' - a hair trend unveiled at the AW23 show on Friday 3 March, 2023. In partnership with ghd, Hair Stylist Anthony Turner and team created a chic yet nonchalant hairstyle that nods towards fashion illustration, using the new ghd Duet Style 2-in-1 hot air styler.

“The hair look this season feels very fresh and cool. I wanted the hair to be neat but still showcase each model’s strength. It really complements the proportions of the collection. ghd is my go-to styling brand, which is why we’ve partnered together for seven seasons so far. I can always rely on ghd to create versatile hair looks to really support and celebrate the collection,” says Victoria Beckham. “ghd Duet Style does everything a hairdryer and a straightener does, but combines the two together, meaning the time it takes to style the hair is significantly reduced (which for a session stylist, is a huge bonus) and helps keep hair healthy at the same time,” says Anthony Turner.

Discussing the hair look further, Anthony continued: "Victoria knows her stuff -  she wanted her woman this season to ultimately feel effortless. She spoke about the hairstyle feeling home-made and organic and relatable to the everyday person. "To achieve the look, we used the ghd Duet Style 2-in-1 Hot Air Styler to achieve a smooth shape on top, and the ghd Unplugged Styler on the ends to give a natural, yet more defined, finish. We then we used ghd Sleek Talker to promote the look of healthy, glossy, shiny hair."

Considering the trends seen on the catwalk this season, Anthony added: "We are seeing a lot of tougher looks, with lots of gel and shine. Hairstyles that mean business. I personally love this and want to see more of it."