Treatwell, the hair and beauty platform, is making a bold return to Out of Home advertising with a striking new campaign designed to inspire Londoners to prioritise self-care. Running from 10 March – 6 April, the campaign marks Treatwell’s first OOH activation in four years. During this time, the brand has focused on enhancing its tools for salons.
With 300 track billboards across the London Underground and 300 buses displaying the campaign’s empowering message, Treatwell aims to remind commuters that self-care is not a luxury – it’s a way of living. Whether it’s a fresh haircut, a stress-relieving massage, or a confidence-boosting manicure, Treatwell seamlessly connects users with top-rated salons and professionals, making beauty and wellness treatments more accessible than ever.
Joanna Christie, Treatwell’s Chief Marketing Officer, commented on the campaign: “We are thrilled to bring our message to the streets of London and encourage people to see self-care as part of their daily lives. This campaign is all about making beauty and wellness easy, accessible, and a natural part of everyone’s routine.”
Treatwell’s new campaign positions the platform as more than just a booking service – it’s an open door to expert salons, skilled professionals, and tailored treatments that fit effortlessly into modern lifestyles. The creative execution highlights the transformational power of self-care.
By making self-care intuitive and accessible, Treatwell ensures that looking and feeling your best is always just a tap away.
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