From scalp oiling to a love of bond building products, TikTok and Instagram have been encouraging consumers to invest in haircare – but what’s set to be the latest trend for 2025?
Microbiome-Friendly Haircare
Mimi Kobayashi says:
“For 2025, I predict microbiome-friendly haircare will be on the rise. As awareness of scalp health grows, products that balance the scalp’s natural microbiome will become popular. Healthy hair starts at the root, and these formulas help reduce irritation and dryness. I recommend Sam McKnight’s Deeper Love Intense Treatment Mask for strengthening hair and supporting scalp health.”
Biotech is Big for 2025
Jay Birmingham says:
“2025 is all about next-level hair health, and like 2024 it will still start at the scalp. Scalp spas, biotech-powered ingredients and hyper-personalised products are taking over. We’re seeing a rise of biotech in hair product formulas – silicones are being replaced with natural, ocean-based ingredients like seaweed extracts and kale for intense hydration and smoothing with no synthetic build ups. Scalp care is huge, too, with brands like Living Proof leading the charge in density-boosting solutions to really address haircare from the core. And, of course, with the rise of AI continuing, so will the rise of personalisation – whether it be tailored formulas or AI-driven consultations. My go-to products? Jay B Shampoo and Conditioner – which are sulphate-free and rich in plant-based oils – and I also love the Olaplex N°0.5 Scalp Longevity Treatment and Color Wow Dream Cocktail infused with Kale.”
Prioritising Hair Health
Marzena Cielen says:
“I’ve noticed more clients experimenting boldly with coppers, reds and chestnut browns – and this means clients are looking to ensure their hair is healthy, so the colour can look its best. Bond building treatments like Schwarzkopf Professional’s Fibre Clinix Light Bonding Oil, which strengthens, repairs, and protects from heat, is an essential in my kit and my haircare routine.”
Image credits: Marzena Cielen
