This colour launch will boost business and provide you with endless creativity

Elgon UK launches the long-awaited line of demi-permanent colours Tonalights, developed for true technicians. From offering new services to providing effective consultation on the choice of the perfect shade, to creating splendid results without any obvious re-growth, Tonalights could be the colour you've been looking for... Ben Russell Elgon UK ambassador talks to us about his experience with Tonalights, and the benefits to his business and clients Why do you love the brand-new demi colour from Elgon? It gives me beautiful shiny and results every time and protects the integrity of the hair. The hair feels like it has had a treatment on it before using any care and style products. What benefits does it bring to your business? Tonalights allows me to offer 8 services from one product. It's a game changer and means i can offer the following services:

• White blending - Perfect for my clients with the first signs of grey who want a more natural look.
• Toning - Great for achieving that clean blonde without any lift on the natural base. (Perfect for SS22's Barbie Blonde)
• Enhancing natural tones - Another great service for my clients who wish to embrace their natural beauty and do not want any dramatic changes to their hair.
• Gloss - Using gloss alone is currently a trend I’m seeing right now, with more clients wanting to pop in between visits to have a gloss treatment to enhance the shine and maintain their heathy hairstyle.
• Colour refresh – Tonalight is a quick and simple service that adds value to the client and generates additional revenue for the business.
• Gloss mix – I can add gloss into any of these shades to increase the shine and all shades are intermixable.
• Darkening – I can use Tonalight to add depth too.
• Base breaker – for adding shine or lifting half a level with the 13 vol.

As a salon owner to have so many services on offer in one product, benefits my offering to my clients and because of the results the clients continue to support. My team skills, service and brand choice gain loyalty from my wonderful clients. What is about the product that makes it ideal for busy colourists and stylists? The mixing ratio of 1-1:5 makes it easy to apply and much better for toning. Elgon colour is easy is to learn and understand and can guarantee you the most beautiful results. Plus, as a salon owner I know it is much more cost-effective way of colouring hair because a little bit goes a long way. How is Eglon responding to the salon sustainability movement? Like many others I am becoming more conscious about sustainability and how we support this through our services and choices we make as a salon. Elgon is a brand that ticks these boxes for me as many of the products are vegan, including Tonalights. They use natural ingredients and this year their mission is to launch each product release with their Bio-technology, means they are using the rawest ingredients possible in each product.

Want to know more about Tonalights and Elgon?

With Tonalight, you will be able to create premium-quality experiences in the salon to increase your customers loyalty and help you reach your targets. Elgon is known worldwide for its professional salon hair colour and haircare. Used by hairdressers across the globe, Elgon fulfils its mission on offering inspiration and innovation with quality products made in Italy and personalised professional service Tonalight DemiColour comes in a 100ml tube and uses Biotech Olive Complex. Olive leaf extract obtained through biotechnology combined with a colour enhancing polymer. The result? Luminous, vibrant, multifaceted colour.   This is a sponsored post in collaboration with Elgon.