Have you heard about the new l’oréal professionnel metal detox oil?
Backed by 7 years of research and 7 patents*, L’Oréal scientists worked hand in hand with hairdressers around the world to create L’Oréal Professionnel Paris Metal Detox, and now there's a new Concentrated Oil to add to the family.
By preventing damage and making colour last longer it’s become a favourite in the salon and with clients for good reason. Excitingly, the range has a new addition – the Concentrated Oil.
So, how exactly does Metal Detox work?
Research shows that copper buildups in the hair can cause a higher risk of breakage and unpredictable colour results. Not what you need in a busy salon. Metal Detox is a haircare innovation powered by Glicoamine. The patented technology helps to neutralise (in other words, de-activate) excess copper in the hair, which helps to prevent them from interfering with the colouring process. More reliable colour results, and healthier hair? It’s a win-win for colourists and clients everywhere.
Welcome to the Metal Detox Routine
In just four simple steps you can revolutionise your service in the salon, and your client's hair, for the better. And now with the new Concentrated Oil, which stops hair breakage and illuminates colour, stylists can add it to the styling section of the service, and clients can carry on the good work at home.
1. Pre-Treatment Spray
This creates the perfect clean canvas for optimal colour results, by neutralising metal inside the hair before any colour service. Colour results are true to tone, bright, and there is up to 87% less breakage**.
2. Cleansing Cream Anti-Metal Shampoo
This sulphate-free shampoo has a luxurious foaming texture and citrus scent. It cleanses the hair after a colour service to remove metal buildups, excess oil and product residue.
3. Anti-Deposit Protector Mask
This award-winning mask is the final step in the Metal Detox service – use after the Metal Detox Pre- Treatment Spray and Shampoo for the best results. Deliver the full service exclusively in the salon, before any colour to help prevent breakage and maintain vibrant colour for longer.
4. Concentrated Oil
Style and protect all hair types with the Metal Detox Concentrated Oil. The newest addition to the Metal Detox range, this oil delivers the utmost protection against breakage. In one use your client’s hair will be instantly shinier, more plumped and their colour more vibrant. It also has heat protection, anti-frizz and an addictive fragrance. Add it to your service menu and make it the last step of any in-salon service – it's great for blow-dry only appointments too!
The Pro Seal of Approval
“Oil is a must-have for any pro and one of my favourite styling products. The Metal Detox Oil really brings out the shine and colour of a balayage or colour. The luxurious gold texture is extremely lightweight which makes it so easy to use and provides heat protection, crucial for anyone using heat on their hair. Not only is oil a necessity for styling, it can also be used as a pre-wash; warm up the Metal Detox Oil in your hands and massage onto the scalp, apply the Metal Detox shampoo directly onto the hair dry and work the water into the hair to really emulsify the product and fully nourish hair for an ultra-shiny result." Adam Reed, UK editorial ambassador for L’Oréal Professionnel Paris
Find out more at: www.lorealprofessionnel.co.uk/metal-detox
This is a sponsored post in collaboration with L’Oréal Professionnel.
