As part of our celebration of Sassoon’s 70th anniversary, HJ is taking a look back at the most iconic haircuts by the man himself, Vidal Sassoon. This includes The Nancy Kwan, the Five Point, The Mia Farrow and the Peggy Moffitt – and now we’ll be taking a closer look at Sassoon’s Greek Goddess style.
Vidal wanted to recreate the natural movement in hair that he had witnessed on his travels to New York, explaining: “I wanted to use our methods in an entirely new way. There was a new scene emerging that I was extremely excited about.”
In order to create this new look, Vidal and his team worked over a weekend at the Grosvenor House Salon in London, experimenting with different ways of perming the geometric cuts. After working all weekend, the model, who was having her hair cut and permed, was taking a break. Just as one of the stylists was going to start roller setting the hair, Vidal decided it looked great just as it was, and that it should be left to dry naturally. In that moment, the wash and wear revolution had begun.
“It was such a monumental moment in hair innovation,” says Mark Hayes, Creative Director at Sassoon. “The idea that hair could be cut and allowed to air dry heralded another era in hair design.”
