Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This deal brings the biotech-powered haircare brand directly to professional salons.
K18 has redefined hair repair with its patented molecular technology, and now, thanks to Sweet Squared, salons can access this innovation with unmatched support, education, and service.
“K18 chose Sweet Squared because we serve the pro exclusively – we don’t just sell products,” said Samantha Sweet, co-founder of Sweet Squared. “Our passion for education, service and salon success made us the obvious partner for a brand rewriting the rules of haircare. Our team couldn’t be more prouder!”
The partnership kicked off in style on Tuesday 24 June, with an internal launch event at S2 HQ, attended by K18 founder Suveen Sahib. The Sweet Squared team were treated to exclusive goodie bags, inspiring education from K18’s Education and Scientific Team, and a vibrant celebration complete with burgers and bespoke K18 ice cream.
K18 adds to Sweet Squared’s portfolio of iconic brands including KEVIN.MURPHY, COLOR.ME, epres, CND, and Nimue Skin Technology, as they focus on their one mission – “to serve the pro with the best brands, best service, and the deepest commitment.”
