Sky ferreira announced as muse for redken styling
Published
06th Dec 2013
by rachael
Sky Ferreira has been announced as the muse for Redken Styling in 2014.
The LA-born model and musician is a familiar face on the front row at fashion week and walked exclusively for Marc Jacobs last season. More than just a pretty face, Sky Ferreira is also an acclaimed musician with an enormous social media following thanks to a career born in the digital age.
Although Sky's signature look is blonde locks, her trend-led creativity makes her the perfect choice for Redken Styling, which is all about transformation and expression through hair and fashion.
"Sky Ferreira is the perfect choice for Redken," says Shane Wolf, Redken worldwide general manager. "She has an incredible spirit and a style all her own. She has a story to tell, and she’s not afraid to tell it."
Leslie Marino, general manager for Redken US adds: "Sky embodies the energy of every New Yorker. NYC is a dynamic place where people come to reinvent themselves and share their story with the world."
