Sibling at london collections: men s/s 2014

West Side Story met East End boys for the colourful collection from Sibling at London Collections: Men. Stylist Syd Hayes headed up a team for Fudge Hair, creating cool quiffs and DA’s to offset the quirky fashion featuring graphic art by artist Richard Wood. The brief West Side Story brought to the East End of London. Get the look Fudge Pump Up mousse was applied to hair for volume and texture, with a round brush used to lift the front of the hair. Extension were applied to shorter hair to create quiffs. Hair Gum was added for a wet look, applied to the sides of the hair and combed in using a wide-toothed comb, creating a classic DA at the back.